Join Gino Barbaro of Jake and Gino as he continues the discussion on the crucial team members you need to build a scalable and successful real estate enterprise. He stresses that in the current market cycle, the focus has shifted entirely from just "buy right" to mastering the "manage right" component. If you neglect operations, even the most promising acquisitions will turn into "crappy deals".

In this video, Gino breaks down the complex reality of raising capital and highlights why Investor Relations is not a side job—it's an entirely separate business that demands a dedicated, critical hire.

🔑 Key Takeaways:

✅ Great Deals Become Crappy Deals: In this phase of the market cycle, a lack of focus on asset management and operations will destroy returns, turning your best finds into failures.

✅ The Foundational Hires: The non-negotiable early hires include a Property Manager, Asset Manager, and Bookkeeper, as discussed in the previous video.

✅ Two Businesses, Not One: Running a multifamily operation and managing the equity/investor relations side are two different businesses that require separate systems and attention.

✅ The Critical Capital Relations Hire: If you are raising outside capital from day one, you must be prepared for the burden of investor reports, newsletters, K1 distribution, and constant communication—a full-time role that cannot be ignored.

✅ The Scaling Tipping Point: Around the 300 to 500 unit mark, most investors become completely overwhelmed by these operational functions and realize they can no longer do everything themselves.

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 About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com.

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